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Generating Word-of-Mouth Referrals Alla Peeters Waar is de taartThis book explores how word of mouth referrals are generated. You will learn practical methods to encourage satisfied customers to share their experiences. Word of mouth remains one of the most trusted forms of marketing, yet many businesses leave it to chance rather than treating it as a strategy that can be built and maintained. This book examines how genuine customer referrals develop and what conditions encourage people to recommend a business to